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Our Mission

Rethinking Soccer Coaching through our digital platform

All the tools and advice you need to become a better coach, we will equip you with the best in class coaching content and advice.

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Our Squad

Cupello has assembled an award-winning world-class team
with a proven track record in soccer coaching and business.

David Clarke

Founder & Director of Coaching

David Clarke

Founder & Director of Coaching

FA & UEFA B qualified coach, a pioneer of online soccer coaching at Soccer Coach Weekly. Sports journalist for the Sunday Mirror published author of several volumes of coaching books & international lecturer on soccer.

Abbie Sadler

Head of Women's Coaching

Abbie Sadler

Head of Women's Coaching

Women’s High Performance Football Centre Coach Development Officer at the FA and BCWFC WSLA Academy Coach at Bristol City.

Ashley Pugh

Founder & COO

Ashley Pugh

Founder & COO

An award-winning expert in digital content, high-volume web platforms, and blockchain technology.

Nic Cooper

Founder & CEO

Nic Cooper

Founder & CEO

An award-winning expert in experiential marketing. Mentor at Cass Business School and former owner & founder of independent Experiential Marketing agency Sledge

Giedrius Kudzinskas

Founder & CTO

Giedrius Kudzinskas

Founder & CTO

Digital platform expert, responsible for delivering compelling technology solutions and driving our digital offer forward.

Tanya Oxtoby

Guest Head Woman's Coach

Tanya Oxtoby

Guest Head Woman's Coach

UEFA A license coach and sports psychologist who is the current Bristol City WFC manager and England U19s Women assistant coach. She has extensive WSL and international experience across Australian, English and Scottish national.

Martin Fairn

Mental Skills Expert

Martin Fairn

Mental Skills Expert

Co-Founder of Gazing Performance Systems providing a distinctive approach to training. Chief Facilitator of Executive Coaching Programmes to help improve performance under pressure.

Andy Maciel

Coaching Expert / Mentor

Andy Maciel

Coaching Expert / Mentor

Founder of Go4Goal Football Coaching UK, 20+ years experience in Pro and Grassroots game. FA, Catalan Federation & UEFA qualified, Mental Skills advocate and ambassador.

Paul Jones

Football Experiences and Tours

Paul Jones

Football Experiences and Tours

Director of Go4Goal Coaching & Tours UK, former FA Development Manager, FA & UEFA qualified, and Grassroots visionary. Queens Award for Voluntary Service Winner.

Ricardo Johnson

Performance & Health

Ricardo Johnson

Performance & Health

Sports therapy and rehabilitation expert with over 25 years of experience. He has worked as a sports scientist with QPR FC, Fulham FC, Layton Orient and Woodford FC

Wilf Howland

Content & Session Design

Wilf Howland

Content & Session Design

 Economics and Politics graduate from the University of Exeter and FA Playmaker qualified

Callum Phillips

Assistant Video Editor

Callum Phillips

Assistant Video Editor

Graduate of (BA) Television Production at Bournemouth University.

Press Room

Take a look at all the latest soccer news
from the Cupello press room.

12/07/2021 Cupello

Welcome To Cupello

Cupello has arrived! We are delighted to welcome you to our Soccer…

07/05/2021 Education

The FA Playmaker Course

Explains how the FA Playmaker course highlights the coaching fundamentals…

23/11/2020 How to coach

How to Deal With Criticism

Everyone can be a critic but sometimes that criticism can be detrimental…

18/11/2020 How to coach

Inspiring the U12s

Sometimes you need to draw pictures in the minds of young players so they…

Join our platform today!

All the tools you need to become a better coach, we will equip you with the best in class coaching content available anywhere.