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Our Mission
Rethinking Soccer Coaching through our digital platform
All the tools and advice you need to become a better coach, we will equip you with the best in class coaching content and advice.
Our Squad
Cupello has assembled an award-winning world-class team
with a proven track record in soccer coaching and business.
David Clarke
Founder & Director of Coaching
David Clarke
Founder & Director of Coaching
UEFA B Coach, FA Level 3, FA Youth Modules 1, 2 and 3, Coerver Youth Diploma, SPAIN: Catalan Football Federation Smart Football, USA: United Soccer Coaches diploma. Pioneer of online soccer coaching, sports journalist for Sunday Mirror, published author & international lecturer on soccer.
Alex McLeish
Brand Ambassador
Alex McLeish
Brand Ambassador
700 appearances for Aberdeen, played under Sir Alex Ferguson. Manager of Scotland, Rangers, Aston Villa, and Birmingham City where he won the League Cup.
Abbie Sadler
Head of Women's Coaching
Abbie Sadler
Head of Women's Coaching
Women’s High Performance Football Centre Coach Development Officer at the FA and BCWFC WSLA Academy Coach at Bristol City.
Ashley Pugh
Founder & COO
Ashley Pugh
Founder & COO
An award-winning expert in digital content, high-volume web platforms, and blockchain technology.
Nic Cooper
Founder & CEO
Nic Cooper
Founder & CEO
An award-winning expert in experiential marketing. Mentor at Cass Business School and former owner & founder of independent Experiential Marketing agency Sledge
Giedrius Kudzinskas
Founder & CTO
Giedrius Kudzinskas
Founder & CTO
Founder of Rubik Digital, an award- winning digital agency.
Digital platform expert, responsible for delivering compelling technology solutions and driving our digital offer forward. Formerly worked at Sports Interactive, developing the Football Manager title.
Tanya Oxtoby
Guest Expert on Women's Game
Tanya Oxtoby
Guest Expert on Women's Game
Tanya is a Women's Super League coach. The Australian is a qualified sports psychologist and UEFA A license coach and has a wealth of playing and coaching experience latterly as Bristol City WFC manager and England U19s Women assistant coach.
Martin Fairn
Mental Skills Expert
Martin Fairn
Mental Skills Expert
Co-Founder of Gazing Performance Systems providing a distinctive approach to training. Chief Facilitator of Executive Coaching Programmes to help improve performance under pressure.
Andy Maciel
Coaching Expert / Mentor
Andy Maciel
Coaching Expert / Mentor
Founder of Go4Goal Football Coaching UK, 20+ years experience in Pro and Grassroots game. FA, Catalan Federation & UEFA qualified, Mental Skills advocate and ambassador.
Paul Jones
Football Experiences and Tours
Paul Jones
Football Experiences and Tours
Director of Go4Goal Coaching & Tours UK, former FA Development Manager, FA & UEFA qualified, and Grassroots visionary. Queens Award for Voluntary Service Winner.
Ricardo Johnson
Performance & Health
Ricardo Johnson
Performance & Health
Sports therapy and rehabilitation expert with over 25 years of experience. He has worked as a sports scientist with QPR FC, Fulham FC, Layton Orient and Woodford FC
Wilf Howland
Assistant Editor
Wilf Howland
Assistant Editor
Economics and Politics graduate from the University of Exeter and FA Playmaker qualified
Recent News
Take a look at all the latest soccer news
from the Cupello press room.
23/09/2023 Coaching
Pre-Season Soccer
The pre-season in soccer is a crucial period that lays the groundwork for…
21/09/2023 Soccer Sessions
Football Coaching Session Plans
In this blog, we will provide informative session plans for football…
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All the tools you need to become a better coach, we will equip you with the best in class coaching content available anywhere.