Fitness
Our Mission
Rethinking Soccer Coaching through our digital platform
All the tools and advice you need to become a better coach, we will equip you with the best in class coaching content and advice.
Our Squad
Cupello has assembled an award-winning world-class team
with a proven track record in soccer coaching and business.
David Clarke
Founder & Director of Coaching
David Clarke
Founder & Director of Coaching
UEFA B Coach, FA Level 3, FA Youth Modules 1, 2 and 3, Coerver Youth Diploma, SPAIN: Catalan Football Federation Smart Football, USA: United Soccer Coaches diploma. Pioneer of online soccer coaching, sports journalist for Sunday Mirror, published author & international lecturer on soccer.
Alex McLeish
Brand Ambassador
Alex McLeish
Brand Ambassador
700 appearances for Aberdeen, played under Sir Alex Ferguson. Manager of Scotland, Rangers, Aston Villa, and Birmingham City where he won the League Cup.
Abbie Sadler
Head of Women's Coaching
Abbie Sadler
Head of Women's Coaching
Women’s High Performance Football Centre Coach Development Officer at the FA and BCWFC WSLA Academy Coach at Bristol City.
Tanya Oxtoby
Northern Ireland Women's Manager
Tanya Oxtoby
Northern Ireland Women's Manager
Tanya is a Women's Super League coach. The Australian is a qualified sports psychologist and UEFA A license coach and has a wealth of playing and coaching experience latterly as Bristol City WFC manager and England U19s Women assistant coach.
Martin Fairn
Mental Skills Expert
Martin Fairn
Mental Skills Expert
Co-Founder of Gazing Performance Systems providing a distinctive approach to training. Chief Facilitator of Executive Coaching Programmes to help improve performance under pressure.
Andy Maciel
Coaching Expert / Mentor
Andy Maciel
Coaching Expert / Mentor
Founder of Go4Goal Football Coaching UK, 20+ years experience in Pro and Grassroots game. FA, Catalan Federation & UEFA qualified, Mental Skills advocate and ambassador.
Paul Jones
Football Experiences and Tours
Paul Jones
Football Experiences and Tours
Director of Go4Goal Coaching & Tours UK, former FA Development Manager, FA & UEFA qualified, and Grassroots visionary. Queens Award for Voluntary Service Winner.
Ricardo Johnson
Performance & Health
Ricardo Johnson
Performance & Health
Sports therapy and rehabilitation expert with over 25 years of experience. He has worked as a sports scientist with QPR FC, Fulham FC, Layton Orient and Woodford FC
Wilf Howland
Assistant Editor
Wilf Howland
Assistant Editor
Economics and Politics graduate from the University of Exeter and FA Playmaker qualified
Recent News
Take a look at all the latest soccer news
from the Cupello press room.
23/10/2025 Soccer Drills
Building Tactical Understanding Through the Formats — From 5v5 to 11v11
As players progress through the formats of youth soccer—5v5, 7v7,…
22/10/2025 Soccer Drills
Playing against stronger teams
Every coach faces it — that moment when your team is up against a…
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All the tools you need to become a better coach, we will equip you with the best in class coaching content available anywhere.