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Our Mission

Rethinking Soccer Coaching through our digital platform

All the tools and advice you need to become a better coach, we will equip you with the best in class coaching content and advice.

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Powerful Tools
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Our Squad

Cupello has assembled an award-winning world-class team
with a proven track record in soccer coaching and business.

David Clarke

Founder & Director of Coaching

David Clarke

Founder & Director of Coaching

UEFA B Coach, FA Level 3, FA Youth Modules 1, 2 and 3, Coerver Youth Diploma, SPAIN: Catalan Football Federation Smart Football, USA: United Soccer Coaches diploma. Pioneer of online soccer coaching, sports journalist for Sunday Mirror, published author & international lecturer on soccer.

Alex McLeish

Brand Ambassador

Alex McLeish

Brand Ambassador

700 appearances for Aberdeen, played under Sir Alex Ferguson. Manager of Scotland, Rangers, Aston Villa, and Birmingham City where he won the League Cup.

Abbie Sadler

Head of Women's Coaching

Abbie Sadler

Head of Women's Coaching

Women’s High Performance Football Centre Coach Development Officer at the FA and BCWFC WSLA Academy Coach at Bristol City.

Ashley Pugh

Founder & COO

Ashley Pugh

Founder & COO

An award-winning expert in digital content, high-volume web platforms, and blockchain technology.

Nic Cooper

Founder & CEO

Nic Cooper

Founder & CEO

An award-winning expert in experiential marketing. Mentor at Cass Business School and former owner & founder of independent Experiential Marketing agency Sledge

Giedrius Kudzinskas

Founder & CTO

Giedrius Kudzinskas

Founder & CTO

Founder of Rubik Digital, an award- winning digital agency.

Digital platform expert, responsible for delivering compelling technology solutions and driving our digital offer forward. Formerly worked at Sports Interactive, developing the Football Manager title.

Tanya Oxtoby

Guest Expert on Women's Game

Tanya Oxtoby

Guest Expert on Women's Game

Tanya is a Women's Super League coach. The Australian is a qualified sports psychologist and UEFA A license coach and has a wealth of playing and coaching experience latterly as Bristol City WFC manager and England U19s Women assistant coach. 

Martin Fairn

Mental Skills Expert

Martin Fairn

Mental Skills Expert

Co-Founder of Gazing Performance Systems providing a distinctive approach to training. Chief Facilitator of Executive Coaching Programmes to help improve performance under pressure.

Andy Maciel

Coaching Expert / Mentor

Andy Maciel

Coaching Expert / Mentor

Founder of Go4Goal Football Coaching UK, 20+ years experience in Pro and Grassroots game. FA, Catalan Federation & UEFA qualified, Mental Skills advocate and ambassador.

Paul Jones

Football Experiences and Tours

Paul Jones

Football Experiences and Tours

Director of Go4Goal Coaching & Tours UK, former FA Development Manager, FA & UEFA qualified, and Grassroots visionary. Queens Award for Voluntary Service Winner.

Ricardo Johnson

Performance & Health

Ricardo Johnson

Performance & Health

Sports therapy and rehabilitation expert with over 25 years of experience. He has worked as a sports scientist with QPR FC, Fulham FC, Layton Orient and Woodford FC

Wilf Howland

Content & Session Design

Wilf Howland

Content & Session Design

 Economics and Politics graduate from the University of Exeter and FA Playmaker qualified

Callum Phillips

Assistant Video Editor

Callum Phillips

Assistant Video Editor

Graduate of (BA) Television Production at Bournemouth University.

Recent News

Take a look at all the latest soccer news
from the Cupello press room.

09/05/2022 Coaching

End of Season Motivation

How to maintain high quality play as the season draws to an end

04/05/2022 Soccer Dribbling Drills

Soccer Dribbling Drills

Developing your players' ability to dribble with the ball, using two…

Join our platform today!

All the tools you need to become a better coach, we will equip you with the best in class coaching content available anywhere.